Tuesday, August 4, 2009 | By: Tarka Patil

kaval poem illustrated visually

The Red Frame Project- An Interactive Video Installation

This was an experimental project carried out in a city of Ahmedabad for the Ahmedabad International Arts Festival (AIAF) held on 29th-31st October 2010.
The concept was put forward by Hotelier and an art connoisseur Abhay Mangaldas.
We had put this RED frame at different places in the Ahmedabad city and installed two cameras on them capturing the life and events from opposite angles.

About the festival:
This year’s events build on universal ideas of togetherness using the broad thematic of Beauty. The underlying impetus is a desire for harmony and amity. On the occasion of Ahmedabad 600, AIAF celebrates the city, its rich vernacular architecture and its gracious cultural legacies, through the making, evocation, pursuit and celebration of Beauty.

Link to the festival website is here: http://aiaf.in/index.html

Artist's note:
"We live in an aspirational society.People are driven by aspirationsmore than ever before.
One of them is to become worthy of being 'enframed' and idolised.
The ‘Red Frame Project’ observes how people respond to different iconic images within when it appears in their midst.
To many, it’ll be just a fun photo opportunity, which it is meant to be. To some, it may touch a chord.. trigger a thought! It also records how interactionsare subjective to the context and surrounding.
This is a project in ‘perpetuity’ and it will evolveas The Red Frame moves around Ahmedabad and perhaps elsewhere."
Please do write your comments and become a member the Facebook group ‘The Red Frame Project’.




This Film can be viewed here: